Toria Jaymes Interview - Stay Outside
By James Joseph - 24 Aug 17
Our apparel collaboration with Toria Jaymes, founder of Stay Outside, has gone down a storm in our Shoreditch shop. A call to arms, a mission statement, it sure as hell makes us want to get out of the office, ride and explore!
We stole five minutes with our favourite East London / Yorkshire lass to chat about the inspiration for this latest design... read on for an insight into the creative mind behind some of the most popular race and event posters, magazine artwork and installations in the custom scene right now.
TELL US ABOUT YOUR DESIGN
Shop Keep (Gareth) and I agreed on a concept of wanderlust and the spirit of adventure as a benchmark to play with.
For me this entails venturing into the unknown. I developed a scene that could be any number of places and also fictional. The point of focus was a single path winding off into unchartered lands, I placed a solitary bike in the foreground casting a view to what lies ahead.
I wanted this piece to evolve as the viewer looked at it. Each time seeing something missed before and developing a personal narrative to the scene. Ideally inspiring free spiritedness or reminisces on past ventures.
Limiting the colour pallet forced me to play with negative space, the black of the T-shirt promotes the leaning silhouettes of the back lit trees in the foreground. I enjoyed playing with the notion of the environment before the rider being lit by the moon. The eye in the moon was to give more presence to being guided by the ever watchful, not so tangible elements of nature.
Stay Outside I guess is it’s own evolving brand and of course my guise to the name I work under. Stay Outside has always been a mantra I try to follow and aim to encourage. To step out of the grey
We love this pic of Toria trying out the chief subject of the piece for size - the affectionately named "Highsider" - Ross' modified Cagiva Gran Canyon race bike. This amazing original piece is for sale and looking for a new home.. somewhere with large walls. For more information please email - store@oldbikeshed.wpengine.com
Order the Stay Outside t-shirt and merch here
And keep up, try at least, with Toria's racing on Instagram