Born in England in 1901, Royal Enfield began building bikes in India in 1955 moving to entirely Indian-made machines by 1962. In taking on the mantle of these iconic bikes in that era, Royal Enfield somehow captured the enduring spirit of Great Britain while finding a new home in India. The company has since evolved to hold a place in the heart of the two nations with a shared provenance.
This dual Indian-British nationality has a natural place in East London, where food, culture and fashion from the South of Asia has taken root over generations, centred around Brick Lane, Bethnal Green and Shoreditch.
To celebrate this meeting between East & West in the world of motorcycle manufacturing , BikeShed and Royal Enfield have created a clothing and apparel collaboration that celebrates East London; a melting pot of East meets East, where Asia defines the tastes, smells, colours and sounds around the Bike Shed's club venue, alongside East London barrow-boys, markets, bakeries, butchers, pubs and workshops.
Some of the designs take inspiration from the Bike Shed x Royal Enfield collaboration bike build, co-designed by Royal Enfield's UK Design & Technology team and Bike Shed's Founder, Dutch, to be the perfect East London urban street bike. The collection also draws on the creative side of urban East London, exploring the art and style of the district in billboard, street and typography.
